



Curves are back for good!
The breezy new commercial for Levi's® Curve ID is out now. Shot on the magical beaches of Goa, our new commercial focuses around 3 women representing the 3 new fits (Slight Curve, Demi Curve & Bold Curve) by Levi's®. Through a series of flashbacks we tell the story of 3 different women breaking the monotony of their regular lives and finally following their dreams. We believe it’s about shape, not size!